The Princess Cut DiamondDiamonds can be found in over 30 countries including Africa, Russia, Australia and Brazil but it wasn’t until the 1930s that they really grew in popularity for engagement rings. This can largely be put down to a big advertising campaign that De Beers, a huge mining company, ran using Hollywood stars to promote diamonds and once the phrase ‘A Diamond is Forever’ was coined, diamonds have been used in engagement rings ever since.The Princess Cut Diamond is the second most popular cut shape for diamonds, next to a round brilliant. The princess cut is a relatively new diamond cut and was created in the 1960s and has grown in popularity ever since. Essentially, the princess diamond is a square brilliant cut diamond with sharp uncut corners. Referred to as a fancy shape, it is actually more square in shape than rectangular and it is cut to accentuate the fire of the diamond more than its lustre.
- The Princess Cut Diamond