Meet Sif Jakobs

With the gorgeous new Spring/Summer 19 Collection by Sif Jakobs now online and in-store, we thought it was high time we found out a bit more about Sif and her dazzling new designs, so we got in touch and Sif was kind enough to give us a peek into her life, inspirations and creative process.  

Sif Jakobs is the powerhouse of creativity behind the popular brand and her travels, lifestyle and an instinct for good design have created a very personal jewellery label devoted to creating affordable luxury.

Born in Iceland, educated as a goldsmith in Sweden, and a well-seasoned traveller, Sif’s base since the year 2000 has been Copenhagen, though she has kept a second home in Italy for many years and her love of Italian elegance has been a constant source of inspiration, something that is evident in the titles of her collections, which are named primarily after Italian cities.

As well as haute couture design and contemporary trends, Sif’s jewellery is also influenced by her native Iceland, a country of incredible natural beauty, with a unique quality of light and constantly evolving landscapes.

Sif Jakobs Jewellery became known as the Copenhagen-based jewellery brand with a sparkling black and white universe. A jewellery brand with a strong minimalistic look. But the new collection she launched last year and extended for S/S 2019  is named “Rainbow” and comprises of deep hues of richly coloured crystals.

Sif Jakobs at work

Some years ago, Sif Jakobs was wearing exclusively white and black jewellery, but today she does not go out the door without adding a little magical rainbow dust to her outfit in the form of a pair of earrings, a ring or a bracelet with multi-coloured stones.

“I love to design jewellery that makes women shine. In fact, “Let Yourself Shine” is one of my favourite mantras. It says exactly what my jewellery does! The designs are exclusive, original and with raw elegance. They accentuate and enhance a woman’s natural beauty by adding an essential and eye-catching sparkle.”

Treat yourself to a little affordable raw elegance today. Discover the Sif Jakobs collection at Biagio the Jewellers here.