There’s a particular buzz in the air in the two Biagio the Jeweller stores when one of the biannual Wedding Rings Event is approaching. Biagio Patalano and his team of course meet newly engaged couples throughout the year who come in to the Bicester and Thame stores to choose their wedding bands, but there’s an extra frisson of excitement when the event diary fills up with bookings and the mystery-value tickets, offering couples a genuine discount of between 10% and 50% off their chosen rings, are hidden inside Biagio’s hand-made bomboniere favours.

But the prospect of saving money at a time of significant expense is not the only pull felt by couples towards Biagio the Jeweller.

It is true that with so many detailed decisions to make in the wedding planning process, it may seem convenient to pop into any high-street jeweller, or even go online, to tick that task off the list. There will be no shortage of styles available. But why not make the choice of wedding rings – the token of your love for each other – a much more exhilarating event in your planning calendar? Be treated as the Biagio the Jeweller team’s special guests and sip a glass of champagne as you savour the experience.

Above: Helen and Pete Hastings exchanged their Biagio rings at their beach wedding in 2015.

Buying a wedding ring from Biagio the Jeweller means buying something that has been made especially for you, not a ready-made and impersonal off-the-shelf item. It means being able to benefit from the team’s specialist knowledge and experience. There are myriad variations possible from Biagio’s existing collections, but far from overwhelming you, Biagio, Peter, Francesca or a member of their team will spend as much time as you need guiding you through all the available options of metals, finishes, widths and styles within your budget.

Alternatively they can help you design a bespoke one-off design for something truly unique. Whatever your design incorporates, from diamonds to a duo of metals, or a particular shape of reature to complement your engagement ring, they can use 3D technology to help you visualise your ideas. The designs will then be sent to the workshop for the master jewellers to craft your ring using the highest-quality metals and stone.

Biagio himself feels passionately that the time spent choosing wedding rings should not be rushed or merely treated as just another step in the wedding preparation process. The rings are such a powerful symbol of the bride and groom’s new life together and need to provide a lifetime of enjoyment. “You have chosen each other and your wedding is your chance to throw light on this new bond which is yours and yours alone. We feel honoured to be able to create a symbol of this bond that you will carry with you day after day.

“We have been creating couples’ dream rings for over 25 years, and nothing gives us more pleasure than to make those dreams come true. In our eyes, each couple is unique, and that is why our rings are too.”

Book a champagne wedding rings viewing here or in the Thame or Bicester Biagio the Jeweller store. Every couple ordering their rings during the Weddings Rings Event will receive a beautifully crafted Italian favour containing a gift from Biagio of up to 50% off the cost of their rings.